Ellen Home

Among the challenges brought about by the pandemic, manufacturing came to a halt, affecting our capacity to organize in-studio lifestyle photoshoots. To refresh our imagery, we opted for an alternative approach: isolating PDP product photography and skillfully constructing lifelike environments in Photoshop. This innovative process, complemented by the incorporation of stock photography, allowed us to generate compelling and dynamic imagery, showcasing adaptability and creativity in the face of constraints.

My role: brand systems, creative direction, design, and animation for the visual campaigns used throughout print, web, digital ads, and email.